After many months of research, we crafted our magic formula from a mixture of keratin and amino acids whose main benefits are that they smooth down and repair the hair in-depth, with long-lasting results. And so in 2010, we launched Urban Keratin, the first range of cosmetics created from this revolutionary discovery and designed with greatest respect for European standards. Since then, we have extended and enriched our formulas, developing new product lines which are increasingly more specific : Urban Express, for Brazilian straightening in just one hour with no steam release: and Urban Diamand, the luxury version of our hair care products.

In 2014, we innovate with Urban Color, the first new generation nourishing colour. We also launched Anti/Âge Lifr Hair, our revolutionary hair lift treatment with an exclusive complet of Ceramide 3 and Vitamin PP.

In 2015, we launch a brand new product, URBAN PLEX, a revolutionary hair care product.

Six ranges in all, including around twenty cosmetic products, for more shine, softness and suppleness.

These are the very products which make Actuel Concept the French leader in Brazilian straightening, and whose Urban Keratin brand’s international reach covers over 25 countries."